A few quick tips to help keep you marketers on the right side of ePrivacy/Data Protection law.

• Keep a clean updated marketing database

• Understand opt in and opt out

• Ensure unsubscribe link in each communication.

• Ensure unsubscribe works –test regularly

•Know what cookies your website has and describe in Cookie policy. Have cookie pop up consent wall.

• Keep eye out for the new ePrivacy Regulation